August 26, 2003

PAST: draft mat'l. for JobSearch

This entry pairs with "FUTURE"...
work-in-progress (towards a resume)

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2. PAST = How to describe what I was doing.
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- Organization
Digitas, LLC
"Marketing & Technology consulting firm"
1,200 people; Boston (main), NY, London, SF, Chicago
Fortune 100 AT&T; GM; FedEx; Xerox; Delta

- Title/Role
VP/Assoc. Dir., Technology

- How Long There
5 years

- Why Laid Off
"Excess capacity relative to client demand."
Technology group reduced by 15% (7 middle managers)
[Q1, Q2 2003 $3.5MM vs. $5.0MM in 2002]

- What Technologies I Learned/Used
XML, DTD, XSLT, DocBook, XSD, CSS, XHTML, RDF, XML Topic Maps
Content Mgt.: Interwoven; Content Server; Apache Cocoon
XML Spy & Stylesheet Designer; Emacs; eWebEditPro; Eclipse (XML Buddy);
XMetal; MS-Office
Unix/Linux, Perl, Ant, CVS, bash, Windows admin (some)
Java; J2EE; Object-oriented A/D

- What "Soft Skills" I Learned/Used
Project technical lead responsibilities
Client relations (w lead client technologist)
Project scoping, planning
MS-Project
MS-Visio (architecture documents)
Content analysis: documents, websites, fragments. "Information architecture"
Cooperative collaboration with Marketing, Creative, Content Specialists,
Usability, Measurement
Successfully persuaded "Creative/Usability/Copywriters/Information
Architects" of the need for Technology contribution to defining "upstream"
work products (wireframes; sitemap; comps; content gap analysis & plan;
naming conventions; functionality requirements capture; etc.)


- What I Did/Created (more developer "hands-on")

"XML-2-HTML" WEBSITE BUILD SYSTEM
- Conceived, designed, architected, implemented, and documented (DocBook)
open source website build system: "XML-2-HTML"
(a.k.a. "Trees Into Rectangles")
Directed internal team's use and trained client.
What "It" Is:
Single-click website (re-)build system (static HTML, with some client-side
functionality).
Edit your content in simple ("presentation-free") BusinessML XML.
Achieved separation of content from presentation; all content rendered
processable (via automation) for future purposes.
Designed to support "CMS-ready" level of granularity of content types.
XML, XHTML, DTD, XSLT, CSS, Java, Ant, CVS, Tomcat/Apache, Linux/Windows,
XML Spy. Utilized Open Market/divine "Content Server" CMS in part, with
eWebEditPro (WYSIWYG control).

NOTE: This product 'XslGen' is (~sort of) ~similar/akin to my XML-2-HTML:
http://www.syntext.com/products/index.htm#XslGen
http://www.syntext.com/products/xslgen/doc/index.html
"Combining XslGen with any version control system (like CVS) and "make"
utility you get a simple site content management system - almost for free!
This is ideal solution for small- to medium-size businesses which need easy
Web site content management but doesn't want to bother with complex and
expensive enterprise content management solutions."


E-MAIL SYSTEM
- Designed and implemented prototype WYSIWYG e-mail content management and
production system for multiple campaigns, multiple clients, variety of
personalization metadata, various output formats (HTML; "AOL"; TXT)
Outputs readied for various 3rd party e-mail vendor requirements:
DoubleClick; PostFuture; etc.
XML Spy, Authentic, Stylesheet Designer, Ant, XSLT, DTD, XSD, MS-Excel


BUG REPORTING SYSTEM
- Conceived, designed, developed and rolled out Bug Reporting system ("Page
Problem Report (PPR)) for use in website development.
Lotus Notes/Domino web-based
Popular, useful
Multiple projects, clients

- What I Did/Created (more managerial/analyst)
- Technology Lead responsibility, main client technology liaison, mgt. small
teams of web developers (4-8+) on website build projects (Millennium
Pharmaceuticals; Fleet Bank (3 portals); others (AT&T; Xerox; Harcourt))

- Technology internal liaison (to Creative, Marketing etc.). Project
scoping/estimating; planning; staffing/resourcing; project mgt.; quality
assurance procedures; deliverables definition, packaging

- Technology Consultant
Multiple business unit technology & content evaluation, recommendations to
senior management (Harcourt Publishers)
Senior-level technology client liaison during website development
(Xerox.com)
Technology Assessment reports
New Business proposals, RFPs, presentations
Online Library consulting (M.L.I.S. background)
Hosting services research and recommendations

- Software Development Manager
(I.B.M. Lotus Domino app. dev.(automated sitebuild Notes CM databases);
mgt. of team of 12; bug triage)

EDUCATION

- Education, Training Background
M.L.I.S. (U.C. Berkeley, 1987)
Masters in Library & Information Studies
Harvard Extension School: XML, Java, Perl (1999 - present)
Training (CMS: Interwoven; Content Server; Java (Sun) courses: Programmer;
Architect
B.A., English (College of the Holy Cross, 1981)
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Posted by William in category: JobSearch at August 26, 2003 05:10 PM
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